Evaluation.

Computers in Art and Design has been the most exciting and most interesting brief of the year so far. I have thoroughly enjoyed learning about the digital technology in fashion and now have some knowledge of what it is all about. I feel that this brief has boosted my confidence to experiment with a wide range or medias, traditional and digital. Photoshop was completely new to me and I now feel confident in cleaning up images, and editing them to create different effects.

Another image taken from the CSM styling course I attended. Using the 'magic wand' tool in photoshop I selected an area of the first image creating the second image just to experiment. I then decided to use this method and I repeated what I did, this time using a smaller section of the image. I then created a new layer and selected another area and pasted it over the top, using the paint filler and decreasing the opacity i then added to colour into my new section. I then repeated this a couple of times and simply placed the images on top of one another. Finally i added some font in and changed the effects on some of the words.

I am very pleased with the outcome of this and this illustration I feel, is the best out of all the ones I have produced in this brief, I also feel that this is the one that I experimented with the most and is the most interesting.

Danny Roberts

Danny Roberts also uses both traditional and digital medias. I feel that most of his illustrations are produced by digital media although he creates the basic image first using traditional medias. I think that Danny's work varies from both the ready-to-wear and couture market levels.

Experimenting with the magic wand and copying and pasting, I have created this image taken from the first. I have used different effects on the faces and added colour into certain sections of the image.sting onto a blank background using

Johnny Cheuk

In comparison to Sarah Hankinson, Johnny Cheuk uses much more digital media than he does traditional, his illustrations are very busy and full of colour. I feel the similarity between both illustrators is the mood that is portrayed in their work, their both very youthful and exciting. Johnny mixes his computer work with water based paint and pencils. I think that his illustrations are high street. His illustrations are very detailed and beautiful and I feel that his work is aimed at a very specific audience, young people that are interested in art and graphics.

I would like to experiment with different effects in my own illustrations to make more detailed and interesting work.

Sarah Hankinson

Sarah Hankinson is a Melbourne illustrator. Her work is a combination of traditional and digital media, and her work consists of broken line and bold splashes of colour. Sarah explains her signature as 'Youthful, feminine pencil drawings with a splash of colour.'

I think that she may produce the basic image using traditional media and then adds colour, effects and graphics using digital media.

I feel that the mood in most of her work portrays youth, and fun and I think that the market level is ready-to-wear.

I would like to use Sarah Hankinson's work as inspiration for my own illustrations, by incorporating the splashes of colour into my drawings.

Here is an image from the course that I completed at Central St.Martins this summer. This image has been edited once as I was just experimenting with the different effects that photoshop offers. Here I have used a neon setting.

The first image is the image I started with, which is a simple drawing of a woman's face, I created this using pencil to begin with and then went over the lines using a fine liner pen. After scanning the drawing into photoshop I coloured the hair in using the paint brush tool. I then used the 'magic wand' to select the hair and added an effect which then made the hair colour go more of a pink and when looking closely it is created my tiny dots that reminded me of Roy Lichtenstein's work. My next stage was adding colour to the face using the airbrush tool and decreasing the opacity. I then also added colour into the eyes and the mouth. Finally for the t-shirt, I used the paintbrush tool but changed the shape to stars and overlapped then using black, by selecting the whole section I then added effects to make it look like this.

Here I produced four simple sketches on tracing paper, I used a different media for each drawing - drawing pencil, fine liner, ink, and white pencil. I then scanned the image into photoshop and did a quick change to each section of the collage to experiment with different effects.

Abbey Watkins

The Official Ralph Lauren 4D Experience - London

Designers are using fashion videos to advertise and promote their collections, videos are a good way of advertising as they can be seen on the Internet by all different audiences.

Drawing the image first using pencil, then going around the outline with a fine liner. I then scanned the image into photoshop and added colour into the scarf and using a blurring method softened the colours and made them less visible. When adding the colour into the eyes i changed the decreased the opacity so that the colour wasn't over powering.

The first image is one that i found whilst browsing on the Internet, i uploaded the image onto photoshop and used one of the tools to make it look like a drawing, i then added colour into areas of the image using the paint brush tool.

my work

Image one- Margot mace.

Image two- my own interpretation of the Margot mace illustration. For my first image i wanted to experiment with a line drawing so i traced the illustration and used a black fine liner for the features of the face and the hair, i then scanned my drawing in to photoshop and by using the paintbrush tool i added colour to the eyes and lips.

Margot Macé

Margot Macé is a French fashion illustrator who was born in Netherlands. He combines his soft and subtle drawings with watercolours.

Fashion illustrations.

Digital Technology can be used to create fashion illustrations and also to edit them or create effects. Photoshop and illustrator are editing programs developed and published by Adobe systems; there are a wide range of techniques that can be used to manipulate photos or drawings.

CAD/CAM

CAD (Computer aided design) is used in a variety of design fields, some of which include; architecture, graphics, engineering, and fashion. CAD makes the design process quicker allowing the designer to make changes to an idea; it also allows the design to be seen in three dimensions.
CAM (Computer aided manufacture) is the use of computer software to control machine tools and related machinery in the manufacturing of work pieces.

Fashion Magazines.

Digital Technology is used in fashion magazines to design and create the layout, create font, and to edit images and create backgrounds. These edits can be done using software such as photoshop and illustrator.

Digital Technology in Fashion

Communicating and visualizing a fashion creative direction or concept is a skill, which all designers should possess and develop to ensure strong representation of their ideas in a highly competitive world. Digital technology helps you to develop skills to create and deliver strong visuals, using applications such as Photoshop, and Illustrator.