Esra Roise is a Norwegian freelance illustrator, "Inspired by seemingly small unimportant everyday situations, and snapshot photography with their impulsiveness, bad cropping and weird angles. People around me, the fashion industry, music, awkward moment and imperfections." http://www.esraroise.com/about/ I feel that all Esra's illustrations are very youthful and the mood is happy and joyful, she used pencil and splashes of vibrant colours. I would say that her illustrations are aimed at young and artistic people, and although some of her work is quite detailed I would say that the market level that it would fit into would be high street.
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